Digitize sales without breaking your family business.

We spend about 30 minutes understanding your current situation, identifying the biggest leaks and opportunities, and outlining the fastest moves you can make.
You walk away with clarity and actionable next steps — even if we don’t work together.

Basecamp fixes the foundations: aligned teams, mapped workflows, reduced friction, clarified priorities, and a practical 12-month plan.
You’ll also see 1–2 quick wins delivered immediately.

Sometimes — but we never start there.
If you’re on Excel or an outdated storefront, a new platform may be part of your ascent.
But first we fix workflows, self-service, and sales friction.
Only then do we decide whether new technology is necessary and worth it.

Not at all.
Most mid-sized distributors and manufacturers are still early in their digital journey.
The companies that win are not the ones with the fanciest tools — they’re the ones who start making steady, practical improvements.
We meet you where you are and help you move forward safely and predictably.

Absolutely.
Many firms we work with have outdated product data, scattered customer info, and inconsistent processes.
Basecamp is specifically designed to fix the essentials first — so you can start improving sales without waiting for a “perfect” dataset.

No. We free reps from low‑value tasks so relationships deepen.

Not in a bad way.
We don’t overload your team — in fact, our early wins often reduce workload by removing unnecessary manual steps.

Most improvements start with:

• simplifying workflows

• reducing double entry

• clarifying who does what

• making repeat tasks easier

Your team should feel relief, not pressure.

We avoid big bang projects and instead focus on:

• small wins

• weekly progress

• clear ownership

• and visible impact early

That’s why the mountain-guide metaphor works — we take it one safe step at a time, not with a huge, risky leap.

Clear, structured, and low-drama.

After Basecamp, we usually work in:

• short cycles (2–4 weeks),

• focused on a single goal at a time (e.g., online orders, self-service, workflow automation).

We keep meetings lean, communication simple, and results visible.
You always know what we’re doing, why it matters, and what’s coming next.

That’s completely normal — many B2B buyers still reach out by phone because digital options are slow, unclear, or hard to use.

When digital self-service becomes faster and easier than calling, customers start using it naturally.
We help you design self-service that truly works: clear pricing, fast reorders, availability, order history, and fewer steps.

Your customers won’t stop calling overnight — but call volume goes down as online convenience goes up.

Reps avoid tools when they add work.
They adopt tools when the tools remove work.

Our approach is:

• Fix workflows first

• Make daily tasks easier

• Reduce admin

• Adapt tools to the rep’s real habits

• Train in short, practical sessions

When reps see the tool helping them save time, close orders faster, and avoid repetitive tasks, adoption stops being a problem.

Yes. Most of the early work doesn’t rely on IT at all — it’s about fixing sales workflows, reducing manual tasks, and improving self-service. We keep IT involvement light and only pull them in when necessary.

And if a project does require deeper technical work, we can provide the right IT capacity — developers, integrators, or platform specialists — so your team doesn’t get overloaded.

Your IT team stays in control, but they aren’t stretched thin.

That’s exactly why the Clarity Call exists.
Most firms know they need to modernize sales, but not where to start.

In 30 minutes, we:

• look at where you stand

• identify your biggest bottlenecks

• clarify priorities

• define the simplest next steps

You don’t need a plan before talking to us.
The Clarity Call creates the plan.

We track a simple set of KPIs that matter to owner-led B2B firms:

• Online order share

• Rep workload reduction

• Self-service adoption

• Quoting speed

• Cycle time improvements

• Customer retention and repeat orders

You’ll see movement within the first 30 days (Basecamp) and clear improvements over the following 3–12 months.